We were honored when Judy reached out to us last summer about doing a branding shoot for her businesses, Grateful Fitness and ZYIA Active. We photographed Judy’s daughter’s wedding back in 2017 and have loved following their entire family’s journey since! We went out to Judy’s home in East Rochester where she runs her fitness studio to get some shots of her in her element, and create some impactful branding content for her website and social media channels (she also has a podcast!). We LOVE all of the natural elements and pops of color. Scroll to check out Judy’s different looks and make sure to head over to her website to see it all in action!
Q: What was the passion behind starting your business?
A: "I wanted to give women what l was so desperately looking for. I needed a sustainable approach to healthy living that began on the inside with worthiness and self compassion."
Q: Describe your clients! Who are your customers?
A: "Women over 40 who are ready to make a sustainable change in their approach to exercise and nutrition."
Q: Anything else you'd like to share?
A: "Perfection is a myth."
We love Judy’s approach to not only her business and her clients, but her outlook on life. We had SO much fun on this shoot, and now we’re in the mood for a good glass of wine! If you want to learn more about branding sessions, click this link to check out our offerings!
Q: What has surprised you about your business?
A: "How when you meet people where they are, they are more willing to trust the process."
Q: What gets you out of bed in the morning?
A: "Coffee and my journal."
Q: Anything else you'd like to share?
A: "Perfection is a myth."
We love Judy’s approach to not only her business and her clients, but her outlook on life. We had SO much fun on this shoot, and now we’re in the mood for a good glass of wine! If you want to learn more about branding sessions, click this link to check out our offerings!